KAY Jewelers:
Brand Trasformation Event
KAY Jewelers kicked off the holiday season in style, crafting an elevated brand experience at Cecchi’s in NYC that celebrated KAY’s refreshed identity. The event introduced key media, content creators, and brand partners to a modernized KAY, brought to life through innovative design and seamless execution.
Guests were treated to an unforgettable evening, featuring dazzling diamond displays, a martini tower centerpiece, and an engaging claw machine that offered everything from playful Ring Pops to luxury tennis bracelets. High-end custom merchandise blended elegance with KAY’s new aesthetic to provide guests with memorable, branded keepsakes.
Guests were treated to an unforgettable evening, featuring dazzling diamond displays, a martini tower centerpiece, and an engaging claw machine that offered everything from playful Ring Pops to luxury tennis bracelets. High-end custom merchandise blended elegance with KAY’s new aesthetic to provide guests with memorable, branded keepsakes.
Special guest Tiff Baira, known as NYC’s “Official Cupid,” added a touch of magic, conducting interviews on love and relationships, and spotlighting KAY’s iconic diamonds.
This exclusive soirée showcased a new chapter for KAY Jewelers, capturing the essence of the brand’s transformation and underscoring a commitment to creating high-impact, memorable experiences.
Press Highlights
Agency: Inca Productions